ABOUT

  • ABOUT

    Saturday, April 18th, 2020

    Roger came out of retirement to re-create Steelheart international, with a focus on providing safe housing, water, sanitation, power, food security and elevated levels of income in developing countries. Morgan has been an entrepreneur and businessman in California for 37 years. Steelheart International got it’s start as a steel frame panel home builder working with an Indian tribe in the Midwest, where the company built panels for 38 houses in plant and created 58 jobs. Formerly, Morgan was VP of Volvo of America/CEO of Volvo Penta of America where he designed, implemented and controlled the business plan leading to growth from $5 to $55 million in 5 years, and increased market share from 6 to 22% of the US market for Volvo Penta products. Prior to Volvo he was engaged in sales, marketing and dealer administration with Caterpillar, residing in Geneva, Madrid and Athens for 7 years, heavily engaged in international finance. Upon return to headquarters he supervised the sales training program for Caterpillar. He has a BA of Business from Colorado College (1963) and BA of Foreign Trade from The Thunderbird Graduate School of Global Management (1964).